Skip to content
SOLUTECHInnovation & Solutions

Digital Marketing

Campaigns across search, social and email that can be measured.

  • Self-paced
  • 8–10 weeks
  • 25+ hrs
  • Credential included

Curriculum

6 subjects · 13 chapters · 52 topics

  1. 01

    Marketing Foundations Online

    1.1 The digital landscape

    • Owned, earned and paid media
    • The customer journey
    • Positioning and messaging
    • Setting objectives and KPIs

    1.2 Audience and research

    • Building buyer personas
    • Keyword and intent research
    • Competitor analysis
    • Market sizing
  2. 02

    Search

    2.1 Search engine optimisation

    • How search engines rank pages
    • On-page SEO: titles, headings, content
    • Technical SEO: speed, indexing, structured data
    • Link building and authority

    2.2 Local and content SEO

    • Google Business Profile
    • Content clusters and pillar pages
    • Blogging with purpose
    • Measuring organic growth

    2.3 Paid search

    • Google Ads account structure
    • Keyword match types
    • Ad copy and extensions
    • Quality score and bidding
  3. 03

    Social and Content

    3.1 Social media marketing

    • Choosing platforms that fit the audience
    • Content calendars
    • Organic growth tactics
    • Community management

    3.2 Paid social

    • Meta Ads Manager
    • Audience targeting and lookalikes
    • Creative testing
    • Retargeting

    3.3 Content and video

    • Content formats that convert
    • Short-form video
    • Influencer collaborations
    • Repurposing across channels
  4. 04

    Email, Automation and Conversion

    4.1 Email marketing

    • List building and consent
    • Segmentation
    • Campaigns versus automations
    • Deliverability and spam

    4.2 Conversion rate optimisation

    • Landing page anatomy
    • A/B testing
    • Forms and friction
    • Funnel analysis
  5. 05

    Analytics and Measurement

    5.1 Measuring what matters

    • Google Analytics 4
    • Events, conversions and attribution
    • UTM tagging
    • Tag Manager basics

    5.2 Reporting

    • Building a marketing dashboard
    • Cost per acquisition and ROAS
    • Reporting to stakeholders
    • Deciding what to stop doing
  6. 06

    Strategy and Project

    6.1 Putting it together

    • Building an integrated plan
    • Budget allocation across channels
    • Testing roadmap
    • A full campaign plan as capstone

Other programmes

Self-paced

AI (Generative & Agentic)

Generative models and agents that plan and act.

8–10 weeks25+ hrs
₹3,000₹999 to enrolView programme
Self-paced

Android App Development

Ship native Android apps with real backend integration.

8–10 weeks25+ hrs
₹3,000₹999 to enrolView programme
Self-paced

Artificial Intelligence

Build and train intelligent systems that learn from data.

8–10 weeks25+ hrs
₹3,000₹999 to enrolView programme