Graphic Designing
Visual identity, layout and brand assets that communicate.
- Self-paced
- 8–10 weeks
- 25+ hrs
- Credential included
Curriculum
6 subjects · 13 chapters · 52 topics
- 01
Design Foundations
1.1 Principles of design
- Balance, contrast and hierarchy
- Alignment, proximity and repetition
- White space
- Composition and grids
1.2 Colour
- Colour theory and the wheel
- RGB, CMYK and Pantone
- Building a palette
- Colour and accessibility
1.3 Typography
- Anatomy of type
- Typeface classification and pairing
- Kerning, tracking and leading
- Type hierarchy in layouts
- 02
Raster and Vector
2.1 Adobe Photoshop
- Workspace, layers and masks
- Selection and retouching
- Adjustment layers and colour grading
- Exporting for web and print
2.2 Adobe Illustrator
- Paths, shapes and the pen tool
- Pathfinder and shape builder
- Type on a path
- Vector illustration workflow
2.3 Layout tools
- InDesign or Canva for layout
- Master pages and styles
- Multi-page documents
- Packaging files for print
- 03
Brand and Identity
3.1 Logo design
- Research and moodboards
- Sketching and iteration
- Logo systems and variations
- Testing at every size
3.2 Brand systems
- Colour, type and imagery rules
- Brand guidelines document
- Stationery and collateral
- Consistency across touchpoints
- 04
Applied Design
4.1 Print design
- Bleed, trim and safe area
- Resolution and image quality
- Paper, finishes and proofing
- Working with a printer
4.2 Digital design
- Social media formats
- Web and email graphics
- Banner and ad design
- Motion basics and GIFs
- 05
Working as a Designer
5.1 Process and feedback
- Reading a design brief
- Presenting concepts
- Handling revisions
- File organisation and handover
5.2 Portfolio
- Selecting your best work
- Writing case studies
- Building an online portfolio
- Freelance and client basics
- 06
Project
6.1 Complete identity project
- Brief and research
- Designing the identity
- Applying it across media
- Final presentation
